Services: Influencer Marketing

The Goal:  

In 2022, the Nando’s KSA & UAE team approached us to promote the Peri Peri sauce in both regions using influencers. Our objective was to increase talkability and drive more people to purchase Nando’s products, leveraging the influence of these influencers to create buzz and excitement around Nando’s Peri Peri sauce.

Our Approach: 

The big ideas was: introducing #NandosCombos – encouraging people to spice up their meals with Nando’s Peri Peri sauce for a tastier dining experience.

In the same year, right before launching the campaign, there were changes in the influencers regulations across KSA and we had to be adaptable with our approach. We executed a two-phase campaign strategy, initially involving UAE influencers with a significant following in KSA to target the consumers living in KSA and later transitioning to KSA based influencers. 

The Result: 

20+ influencers across the region came on board and they cooked up some awesome recipes using Nando’s Peri Peri sauce and creating their own #NandosCombos. The content they shared got a super impressive engagement rate of over 7.5%, showing how much people loved it!