Services: Influencer Marketing, Brand Management 

The Goal: 

Papa John’s was looking for unique and interesting campaign-driven initiatives, focusing on storytelling, boosting brand recognition, and refining brand positioning. Every month, there was a new flavor or innovation hitting the market.

Our Approach:
Each month, we handpicked influencers to target their specific audience, seamlessly integrating Papa John’s into consumers’ lives.

The Result: 

We got 250+ influencers talking about Papa John’s and generating over 40% user-generated content. Brand recall spiked by 30%, and overall engagement for the project soared to over 35%.