The world's first sanitizing prayer beads. Helping protect pilgrims through an innovation rooted in faith, culture and wellbeing.
Millions of Muslims travel annually for Umrah and Hajj, creating one of the world's largest gatherings of people. SAUDIA wanted to demonstrate innovation in a way that was meaningful, culturally relevant and genuinely useful to pilgrims.
The most powerful innovations don't change behaviour. They enhance behaviours people already practice every day.
ProtecTasbih transformed a familiar religious object into a hygiene innovation. By integrating sanitizing technology into traditional prayer beads, SAUDIA created a simple yet powerful solution that helped protect pilgrims while respecting tradition and faith.
1 Cannes Lions Gold + 3 Cannes Lions Bronze
4 Dubai Lynx Grand Prix + Multiple Dubai Lynx Silver & Bronze
Regional recognition for cultural innovation and social impact
Teaching children body safety through music. A first-of-its-kind initiative designed to educate, protect and empower children across the region.
One in nine children in the Middle East is affected by sexual abuse, yet most parents admit they don't know how to have conversations about body safety. Anghami wanted to create a tool that would help families start those conversations.
Some of life's most important lessons are easiest to learn through song.
Protective Rhymes transformed body safety education into a series of engaging nursery rhymes designed with child psychologists. Through memorable songs and relatable characters, the campaign helped children understand personal boundaries and protective behaviours in an age-appropriate way.
Dubai Lynx Silver + 9 Shortlists
Families & Children + Positive Change: Social Good
International recognition for creative excellence and social impact