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Case Study — Birkenstock
FindYourComfort
A year-long GCC marketing strategy rooted in culture, community and comfort. Growing Birkenstock's presence through campaigns, influencers and storytelling.
Challenge
A Fresh Strategy for a Year of Growth.
Birkenstock reached out for a fresh marketing strategy in the GCC for an entire year. They wanted to up their game with creatives and monthly campaigns, and organically grow their followers on social media.
Insight
The most powerful brands don't just sell products. They invite people into a lifestyle they already want to live.
The Idea
Campaigns That Made People Feel Like Family.
We got creative with campaigns like #BackToRoutine and #FindYourComfort to get everyone buzzing. We weren't just selling shoes — we were weaving stories that made the audience feel like part of the Birkenstock family. Teaming up with 100+ influencers over a year, including a standout SoleDXB collab with 75+ influencers, we built organic momentum across the region.
Results
100+
Influencers Over the Year
75+
SoleDXB Collab Influencers
+30%
Organic Instagram Follower Growth
13% → 40%
Facebook Followers Growth in KSA
Services
📱 Social Media Marketing
Monthly creative campaigns and content strategy across platforms
📣 Offline Marketing
On-ground activations and event collaborations including SoleDXB
🤝 Influencer Marketing
100+ influencers across the GCC driving organic reach and brand love
Case Study — Nando's
NandosCombos
Spicing up the region with Peri Peri. A two-phase influencer campaign that drove talkability and purchase intent across KSA and UAE.
Challenge
Getting People to Spice Up Their Meals.
In 2022, the Nando's KSA & UAE team approached us to promote the Peri Peri sauce in both regions using influencers. Our objective was to increase talkability and drive more people to purchase Nando's products, leveraging the influence of these influencers to create buzz and excitement around Nando's Peri Peri sauce.
Insight
The best food campaigns don't just show the product — they inspire people to make it part of their own story.
The Idea
A Two-Phase Influencer Strategy Built for Adaptability.
We introduced #NandosCombos — encouraging people to spice up their meals with Nando's Peri Peri sauce for a tastier dining experience. When influencer regulations changed across KSA mid-campaign, we adapted fast: first leveraging UAE influencers with strong KSA followings, then transitioning to KSA-based influencers for the second phase.
Results
20+
Influencers Across the Region
7.5%+
Engagement Rate on Content
#NandosCombos
Trending Campaign Hashtag
2 Phases
Adaptive Campaign Execution
Services
🤝 Influencer Marketing
20+ regional influencers creating authentic recipe content
📍 Regional Strategy
Two-phase approach spanning UAE and KSA markets
🌶️ Campaign Concept
#NandosCombos driving user-generated content and engagement
Case Study — Debenhams
FindYourselfWithDebenhams
Launching Boohoo in the Middle East through influencer-led storytelling. A campaign that drove style, engagement and in-store foot traffic.
Challenge
Launching a New Collection and Driving Store Traffic.
With the launch of Boohoo, Debenhams Middle East aimed to leverage influencer marketing to boost in-store product promotion. The objective was to create a buzz around the new collection and drive foot traffic to their stores.
Insight
When people see themselves in a brand, they don't just follow — they show up.
The Idea
Personal Style as the Campaign.
We developed a distinctive campaign titled #FindYourselfWithDebenhams. Influencers were challenged to curate different looks using Boohoo products, showcasing their personal style. Each influencer was provided with unique discount codes to share with their followers, encouraging audience participation and engagement.
Results
21%
Campaign Engagement Rate
Unique Codes
Per Influencer for Tracking
Increased
In-Store Foot Traffic
#FindYourselfWithDebenhams
Campaign Hashtag
Services
📱 Social Media Marketing
Campaign strategy and content direction across platforms
🤝 Influencer Marketing
Curated influencers showcasing personal style with Boohoo products
🏷️ Discount Code Strategy
Unique codes per influencer to track conversions and drive purchases
Case Study — Papa John's
Always a New Flavor
Monthly campaign-driven storytelling that kept Papa John's top of mind. Building brand recall through influencers, creativity and consistent innovation.
Challenge
A New Flavor Every Month. A New Story Every Time.
Papa John's was looking for unique and interesting campaign-driven initiatives, focusing on storytelling, boosting brand recognition, and refining brand positioning. Every month, there was a new flavor or innovation hitting the market.
Insight
The brands people remember aren't the loudest — they're the ones that show up consistently with something worth talking about.
The Idea
Handpicked Influencers. Seamless Integration. Every Month.
Each month, we handpicked influencers to target their specific audience, seamlessly integrating Papa John's into consumers' lives. The approach was rooted in storytelling — making each new flavor feel like a cultural moment worth sharing, not just a product launch.
Results
250+
Influencers Activated
40%+
User-Generated Content
+30%
Brand Recall Spike
35%+
Overall Engagement
Services
🎯 Campaign & Concept Strategy
Monthly campaign ideation and execution tied to new product launches
🤝 Influencer Marketing
250+ handpicked influencers seamlessly integrating Papa John's into their content
📣 Brand Storytelling
Consistent narrative-driven approach that boosted recall and audience connection