A year-long GCC marketing strategy rooted in culture, community and comfort. Growing Birkenstock's presence through campaigns, influencers and storytelling.
Birkenstock reached out for a fresh marketing strategy in the GCC for an entire year. They wanted to up their game with creatives and monthly campaigns, and organically grow their followers on social media.
The most powerful brands don't just sell products. They invite people into a lifestyle they already want to live.
We got creative with campaigns like #BackToRoutine and #FindYourComfort to get everyone buzzing. We weren't just selling shoes — we were weaving stories that made the audience feel like part of the Birkenstock family. Teaming up with 100+ influencers over a year, including a standout SoleDXB collab with 75+ influencers, we built organic momentum across the region.
Monthly creative campaigns and content strategy across platforms
On-ground activations and event collaborations including SoleDXB
100+ influencers across the GCC driving organic reach and brand love
Spicing up the region with Peri Peri. A two-phase influencer campaign that drove talkability and purchase intent across KSA and UAE.
In 2022, the Nando's KSA & UAE team approached us to promote the Peri Peri sauce in both regions using influencers. Our objective was to increase talkability and drive more people to purchase Nando's products, leveraging the influence of these influencers to create buzz and excitement around Nando's Peri Peri sauce.
The best food campaigns don't just show the product — they inspire people to make it part of their own story.
We introduced #NandosCombos — encouraging people to spice up their meals with Nando's Peri Peri sauce for a tastier dining experience. When influencer regulations changed across KSA mid-campaign, we adapted fast: first leveraging UAE influencers with strong KSA followings, then transitioning to KSA-based influencers for the second phase.
20+ regional influencers creating authentic recipe content
Two-phase approach spanning UAE and KSA markets
#NandosCombos driving user-generated content and engagement
Launching Boohoo in the Middle East through influencer-led storytelling. A campaign that drove style, engagement and in-store foot traffic.
With the launch of Boohoo, Debenhams Middle East aimed to leverage influencer marketing to boost in-store product promotion. The objective was to create a buzz around the new collection and drive foot traffic to their stores.
When people see themselves in a brand, they don't just follow — they show up.
We developed a distinctive campaign titled #FindYourselfWithDebenhams. Influencers were challenged to curate different looks using Boohoo products, showcasing their personal style. Each influencer was provided with unique discount codes to share with their followers, encouraging audience participation and engagement.
Campaign strategy and content direction across platforms
Curated influencers showcasing personal style with Boohoo products
Unique codes per influencer to track conversions and drive purchases
Monthly campaign-driven storytelling that kept Papa John's top of mind. Building brand recall through influencers, creativity and consistent innovation.
Papa John's was looking for unique and interesting campaign-driven initiatives, focusing on storytelling, boosting brand recognition, and refining brand positioning. Every month, there was a new flavor or innovation hitting the market.
The brands people remember aren't the loudest — they're the ones that show up consistently with something worth talking about.
Each month, we handpicked influencers to target their specific audience, seamlessly integrating Papa John's into consumers' lives. The approach was rooted in storytelling — making each new flavor feel like a cultural moment worth sharing, not just a product launch.
Monthly campaign ideation and execution tied to new product launches
250+ handpicked influencers seamlessly integrating Papa John's into their content
Consistent narrative-driven approach that boosted recall and audience connection